“How many identities does your institution have in facebook, twitter, linked in and other public locations on the internet? Professors and students repeatedly create social media sites branded with their current institution. It may be for a class or for social reasons, but continually social media sites are created outside of institutional administrative and IT control. That faculty and students create in social media is a good thing in the era of the Read/Write Web. However, institutions must develop social media strategies and policies.
Institutions are at risk when a professor or a student sets up a class
in facebook (think ADA Compliance!)
The formal part of the presentation will review why an institutional social media strategy and policy is necessary and what basic elements comprise a good one. It is important to understand why faculty and students want to work outside the formal tools offered by the institution. (ie . 1) LMS is organized top down. But students need to have the authority to access and control their own learning environment.
2) Faculty want an agile, facile environment. 3) Most importantly, social media is where the students are.)”