Featured: Mark Bell
Measuring Motivation Activation in a Virtual World

This presentation reports on Communibiological research conducted within a virtual world. The participants in this study completed the experiment within Second Life. The work of Castronova & Falk (2009) provides a base for experimentation in virtual words that this research builds on. Also, based on previous research, sensation seeking has been associated with behavior in novel situations. A virtual world’s participants are predicted to show a high appetitive and low aversive affect compared to the previous populations studied. This study collects individual Motivational Activation Measures of virtual world residents (N= 500), using the Virtual Data Collection Interface, and compares them to previous results. This study found that Second Life, using the Virtual Data Collection Interface was
sufficient to conduct research but the results showed a lack of risk taking or risk avoiding subjects. This work helps validate the Motivation Activation Measure by expanding the pool of participants and the motivational activation measures of virtual world participants may be helpful to game developers, educators and media researchers.

Categories: Presentation

1 Comment

Mark Bell · June 14, 2011 at 2:49 pm

Here is a link to my presentation – http://www.slideshare.net/storygeek/nj-ma-minsl

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Concurrent

The Social Network of Early English Drama: A Digital Humanities Lesson Plan

By Adam Rzepka The Folger Shakespeare Library’s recently launched Digital Anthology of Early Modern English Drama (DA) provides searchable, encoded, digital editions of 403 English plays first staged in London between1576 and 1642. A central Read more…

Presentation

A Multimodal Digital Approach to Qualitative Research

By Jennifer Kingma Wall This Spark session will briefly overview the concept of Creative Analytic Practices (CAP) (Richardson, 2000) as a qualitative research method, and will explain how integrating digital technology through a multimodal digital Read more…

Concurrent

Innovative Project Based Teaching and Learning Experiences Infusing Literacy

By Jennifer Pankowski and Sharon Medow This collaborative presentation will highlight projects infused in undergraduate and graduate education courses centered in the area of literacy and blended with the humanities, the arts and technology. These projects Read more…